City branding is a current topic that is important nowadays. Many cities have actively started to build and manage their city brands during the last decades. Today, cities all over the world are competing with each other for different target markets and their attention. Cities aim to increase foreign direct investment and attract visitors, businesses, employees, talent, and residents with their city brand. This ensures the growth and success of branded places. In best cases, even small villages and locations are turned in to destinations with successful place marketing and branding efforts. The objective of this paper is to find out the steps of successful city branding process, and study the branding of Dubai.
Sameh, H., Abd El-Aziz, H., & Hefnawy, N. (2018). BUILDING A SUCCESSFUL CITY BRANDING CASE STUDY: DUBAI. Journal of Al-Azhar University Engineering Sector, 13(48), 1058-1065. doi: 10.21608/auej.2018.18949
MLA
Hesham Sameh; Hosam Mohamed Abd El-Aziz; Noha Hussein Hefnawy. "BUILDING A SUCCESSFUL CITY BRANDING CASE STUDY: DUBAI". Journal of Al-Azhar University Engineering Sector, 13, 48, 2018, 1058-1065. doi: 10.21608/auej.2018.18949
HARVARD
Sameh, H., Abd El-Aziz, H., Hefnawy, N. (2018). 'BUILDING A SUCCESSFUL CITY BRANDING CASE STUDY: DUBAI', Journal of Al-Azhar University Engineering Sector, 13(48), pp. 1058-1065. doi: 10.21608/auej.2018.18949
VANCOUVER
Sameh, H., Abd El-Aziz, H., Hefnawy, N. BUILDING A SUCCESSFUL CITY BRANDING CASE STUDY: DUBAI. Journal of Al-Azhar University Engineering Sector, 2018; 13(48): 1058-1065. doi: 10.21608/auej.2018.18949
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